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Genetron vs. the Competition

For true sustainability, it is most prudent to replicate what easily exists in nature already……if not absolutely necessary!

Genetron assumes that nature already has the most successful, efficient (cost effective) and reliable solution possible.

Our attempt to honor and replicate these principles exists as follows:

A) The only vertical thriving living ecosystems exist in the ‘rainforest’, in the canopy and on the bows of trees. Some sparse ‘strained’ ecosystems exist on vertical rock faces. They exist more comfortably as the slopes become less vertical.

We do not wish to go to these ‘strained’ pockets of ‘barely alive’ life, for our modeling. Or, we suspect we might be considerably unsuccessful!

So, instead, we choose these ‘lush’ rainforest canopy biomes, teaming with life, as truly sustainable ecosystems. We then, model from these:

1) The only plants that live in the canopy biomes ‘reliably’ are mosses and epiphytes (orchids, bromeliads, air plants, epiphytic ferns and cacti, etc.)

The competition does not use these ‘epiphytic’ plants.

2) Rainforest has ‘rain’, lots of it.

Genetron replicates this, ‘lots of rain’, by utilizing large ‘RO’ (reverse osmosis) systems to produce lots of ‘RO’ water, the equivalent of rain water.

The system then ‘rains’ from 50 to 80 gallons per day (depending on the size of system), through misters, onto the living wall.

The competition does not. It simply uses tap water for its make up water. RO water is pure demineralized water that is the equivalent of rain water.Tap water is chlorinated and as soon as it makes contact with the air, the chlorine dissipates into the air in a relatively short time. However the "free radical" chlorine molecules have already done their job and formed toxic dioxins and chloramines by attaching themselves to available carbon and naturally existing amines (found in Nitrogenous compounds) already existing in the so called "clean" tap water.

Tap water is treated with a whole bunch of chemicals like chlorine to make it safe for human beings to drink. Chemicals in tap water can easily be a deciding factor for whether certain plants lives or dies, and since they're part of an indoor environment it makes things like RO water that much more necessary.

Rain water is also softer than tap water which can help a lot in absorption.

3) The problem with a vertical wall, as with the canopy biome, is that it is exposed to winds and to “massive” evaporation. As long as it rains a lot, this is OK.

Genetron ‘rain’ sufficiently.

The competition does not rain at all and using tap water (heavily mineralized water), the walls end up with massive salt build up, efflorescence (evaporation leaving the salts behind). Within 3 months, there is so much salt build up, that it becomes virtually impossible to keep plants alive, except for the hardiest and most salt resistant plants (one of them being mangrove trees).

Escalating this problem, because the competition uses terrestrial plants, a low fertilizer / nutrient solution must be added to the water to feed these ‘more hungry’ plants.

This massively adds to the salt build up on these walls and is why they can not perform sustainably and why massive plant replacement happens.

In these systems, plant replacement can easily be 100% plant replacement every 6 months….less ‘if you are lucky’.

‘Lucky’ occurs when a dense enough planting holds on, to create an envelope of higher humidity at the surface of the wall, to stop efflorescence, to some degree. However, this only happens sporadically and not consistently.

4) Genetron creates a system of ‘baffles’ on the wall (every 8” apart laterally along the wall).

If the pump was to break down or there was a power failure, the moisture would stay up on the wall for more than 2 weeks.

The competition does not have this system of baffles and as a result, if the pump shuts off, in less than 1 hour, the top this wall can be ‘bone dry’, killing all the plants in this zone.

5) Genetron uses system water and soaks the wall 1hour every 6 hours. This then, toughens the wall to dryer conditions, including the moss.

The competition continuously soaks the wall. This makes the wall a swamp / bog (another reason why most plants can’t survive here……they are not bog plants).

Although, some plants, with difficulty, do adapt to these ‘swamp’ conditions, they alter and become extremely vulnerable to drought.

So now, if there was a longer power failure, or the pump broke and wasn’t replaced “immediately”, everything could easily die, in one quick “Mass Extinction”.

6) Genetron allows for gentle nutrient addition only by way of , the feeding of the fish in the system, once per week.

The competition does not have a water biome or fish. So, it must use chemical fertilizers to bring enough nutrients to the plants that they are using.

7) Genetron uses hydroponic substrate as its growing base. Here the medium biologically builds itself to function sustainably indefinitely.

Much of the competition uses soil and or soiless mixes (that are still soil like) that break down, usually within 6 months and need to be replaced with fresh soil to function as intended (this is not done, consequently there is a degradation more and more so of the plant material).

8) Our air circulation. We of Genetron consider our air circulation. All plants will eventually end up sitting in too much of their own filth, eventually leading up to its own death and infect those around it. We must provide proper means of circulation so such things cannot occur.. (Read Breathing Bulletin Here for more info)

Regarding some to most of the competition's consideration for air circulation, it comes down to convenience and can often be neglected from the system entirely.

9) Genetron combines many biomes in combination with each other: aquatic, bog areas, waterfall biome, terrestrial biome, shoreline biome and wall canopy biomes.

These all serve to tremendously strengthen each other (just like they do in nature) and as well, “massively” add to the biodiversity.

The competition wants to do a green wall without consideration for the idea of biomes and how they can harmonize with each other to make the ecosystem stronger and self-sufficient

These things, among hundred’s of other features (for now, Genetron trade secrets), that are utilized, is why our systems are truly sustainable and those of the competition can not be.

Only Genetron is able to create the feeling of a real ecosystem inside your home/office because the competition simply does not follow what nature has already provided for us. In a nutshell, path of least resistance does not provide sustainability and the only thing that simply works needs to be complex enough to do so.

The competition will always try to modify and change components to a point where it doesn't work with nature and will bring a large number of diseases that will quickly kill plants, and perhaps even majorly affecting human health.


What does this mean?

1) Our systems are virtually self-sufficient.

Yes, equipment must be serviced and the aesthetic of the system need to be seen to.

2) We provide a diagnostic program. This is important because our system is getting better through time. This will allow us to monitor its health and guide it to peak performance.

What is spent on diagnostic / maintenance, goes towards an exponentially stronger, more beautiful and sustainable system in the future. As such, they are systems that are designed to last forever.

The competition’s maintenance is only about keeping up / plant replacement……there is no going forward and will end up costing a lot of money during the long run.

In the end, Genetron diagnostic / maintenance costs are a fraction of the maintenance costs of the competition. So much so, that the maintenance costs of the competition could easily pay for a ‘whole’ new installation by Genetron.

Genetron might have 1 or 2 plants to replace, compared to the thousands of plants needing to be replaced by the competition, Genetron is the better way to go.